Tesco launches own brand software

http://www.theinquirer.net/default.aspx?article=34800
http://news.bbc.co.uk/2/hi/business/5396488.stm

Quote:

---

Tesco is to launch a range of budget own-brand PC software, in a move that will pitch the grocery giant against the likes of Microsoft and Symantec.

Tesco said it would offer six packages, including office software, security systems and a photo editing tool.

Britain's biggest retailer said each title would cost less than £20, challenging what it described as the current "high" price of PC software.

---

This could be the start of big things in Europe anyway.
It's not very often Tesco fux up and ,in the UK certainly, it's probably a more trusted brand than any of the software companies.

Tesco is trying to get a share of the US market as well - http://money.cnn.com/2006/02/24/news...o_us/index.htm

Should be interesting!