Top Online Activities

Top Online Activities, Sept 2002

E-mail 93%
Search engine 79%
Research products/services 63%
Local information 60%
Contests/sweepstakes 59%
News 53%
Instant messaging 52%
E-greetings/postcards 52%
Online bill viewing 48%
Online newspaper 46%
Online phone directory 46%

Women were disproportionately more likely to send e-greetings or postcards than men (61 percent vs. 43 percent), with female to male gender differences also being seen at health sites, and online coupons sites.

Top online activities for men that were conducted monthly or more frequently include news, free software downloads, sports sites, adult entertainment, and online audio, while the highest ranked online activities for women include e-greetings, contests/sweepstakes, and instant messaging.

While all age groups were avid e-mail users, generation gaps were evident among some of the other popular online activities. Among the biggest disparities:

Instant messaging: 59 percent of those aged 19 to 34, compared to 49 percent of those aged 35 to 54, and 45 percent of those 55 and over.

Health sites: 54 percent of those aged 55 and over; 50 percent of those aged 35 to 54; 39 percent of those 19 to 34.

Chat: 47 percent of those aged 19 to 34; 37 percent of those aged 35 to 54; 31 percent of those 55 and over.

Movie sites: 37 percent of those aged 19 to 34; 26 percent of those aged 35 to 54; 18 percent of those 55 and over.

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