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I wonder how many members are aware of this little cosy bed-time relationship? It certainly came as a surprise to me:
http://adscenter.europe.yahoo.com/3r...mediaplex.html
Yahoo! in with double click and mediaplex (who merged with ValueClick)??????????????
Pardon?Quote:
What Yahoo will do in order to track clicks is add the mpvc= parameter into the redirect string as below
:(
nope. Did not know.
But haven't trusted yahoo for a few years.
Nice finding Nihil. I didn't know either. You wouldn't think so but then again you would be surprised.
I can't say that I was aware of this but I have been seeing this in the traffic logs that I review at work. Each time an employee goes to Yahoo!, I see doubleclick traffic with it. That sheds light on what is happening. Thanks for the info!
Good find Nihil, good thing I HATE yahoo and stay away from their stuff anyways. Can't wait to tell my dad because he loves yahoo, pfftt.