Nobody really tosses the H word around and has an interest in computers... its all about "being something". Computers for them are only the tool of choice when it comes to keeping an image. They are also under the impression that they are beyond just any other user out there... this is often proven to be untrue.
So what we have here are egotists with an inferiority complex.
I mean... god forbid if your just an average guy who likes computers and just leave it that... as opposed to thumping your chest and tossing the H word around.