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If the master/slave settings are incorrect the drive shouldn't show up in the device manager. The OP seems to have just reinstalled his OS without any changes in his hardware configuration. So I'm...

Have you tried to do it in SafeMode?

Edit: Forgot something important: Does the Eventlog (probably System) leave any clues? Did you encrypt the drive?

Install the sata controller driver and see if that helps. Usually it's a matter of running a setup then rebooting. It'll replace the driver during booting.

Another thing might be a driveletter...