you can change the start menu word by making a copy of explorer.exe and renaming it something else then hex editing it and at about line 002DF00 you should see the line that looks something like this. change the text to whatever, cant be more than five letters, if you want less substitute with spaces. save and exit to dos (not a dos-prompt). rename explorer.exe to something else and rename your edited version of explorer.exe to explorer.exe and type win.

002DF00 53 00 74 00 61 00 72 00 74 S.t.a.r.t

NOTE: there appears to be a period in between each letter of the text but its not its the hex character 00. a period in decimal is 2E in hex.