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Thread: Microsoft and Unisys ads against UNIX

  1. #1
    Senior Member
    Join Date
    Oct 2001

    Microsoft and Unisys ads against UNIX

    Microsoft and Unisys are formulating a marketing plan to undermine the UNIX operating system. In an ad campaign to be announced today, the two companies will tout UNIX as an "expensive trap."

    The companies plan to push two technologies in the ads: the Unisys ES7000 and Microsoft's Windows 2000 Datacenter server. The Unisys ES7000 is a 32 processor Cellular Multi-Processing (CMP)-based server capable of running multiple operating systems in each of four partitions and sharing other resources, such as PCI and memory across all of the partitions (see our previous news article). Datacenter server can be used at the heart of this system to take advantage of the many processors.

    The Microsoft and Unisys ads state:

    We have the way out. No wonder Unix makes you feel boxed in. It ties you to an inflexible system. It requires you to pay for expensive experts. It makes you struggle daily with a server environment that's more complex than ever."
    The ads also take shots at Sun, picturing a person painting himself into a corner with the color of Sun's servers.

    Read more at ZDNet.

    The reason that Microsoft and Unisys are creating these ads is the fact that they are not beating UNIX in the high end, mainframe-type systems. They are still trying to get a good piece of this market. Datacenter server and the ES7000 have been out for some time now, but consumer acquisition has still been sparse.

    Microsoft has got to be one of the few companies that can take stabs at a company or a company's product and not expect it to drop any partnerships. Microsoft is taking stabs at UNIX, yet IBM and HP, two companies that develop UNIX systems, will no doubt still continue to do business with Microsoft in the PC sector because of Microsoft's overwhelming marketshare in the OSes of that arena.

    This is just another area that Microsoft and Unisys want to increase their marketshare. Often, taking stabs at the competition in advertising is acceptable business practice. In this case I am not sure the tactics surprise anyone.


    I got this from Geek's front page. Just pathetic ain't it...

    Now,...tell me if I'm smoking pot here,...or is this what you get for the server string too while scanning: http://www.wehavethewayout.com/

    Rapidsite/Apa-1.3.14 (Unix) FrontPage/ mod_ssl/2.7.1 OpenSSL/0.9.5a on FreeBSD

    ...Oh the irony!
    ...This Space For Rent.


  2. #2


    Just cause UNIX is complex dosen't mean that it's not flexable. I'm not suprised to see M# and Unisys taking jabbs at UNIX. They're afraid of a real OS that's stable. It may not have the ease of use with a fancy GUI but UNIX is far more stable than windows. If you want a GUI and a UNIX based OS, use Linux. An expensive trap huh? Have you looked at the price of ANY version of Windows and the price of Linux? Quite a difference..


  3. #3
    Senior Member
    Join Date
    Jan 2002
    huh , ... so M$ Start talking now in the Unix and enterprise section ... i'm not surprised

    it's only a start guys ... once they already in the track of unix systems .. and they compete with unix , u know the IA-64 ( IPF ) technology ...

    so they'll start comparing their products with ours ...

    what do u prefer guys .. HP SuperDome with HP UX 11i or HP SuperDome with Windows !
    When the power of Love overcomes the Love of power, the world will know peace... Jimi Hendrix
    I dream of giving birth to a child who will ask...... what was war?

  4. #4
    Senior Member
    Join Date
    Dec 2001
    An expensive trap? More like msoft is the trap here. I get far more with my ux licenses especially on the per processor scheme and do not require half the physical servers that msof t forces you to have. UX rox, is stable, very fast, reliable, does not "down" itself, does not require rebooting after every little change etc. The wintel platform is so full of their own hot air they don't even need a balloon to rise. I'm for oracle, sybase, informix etc vs that pos called msSQL. I'll stop now.

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