Awesome Honda Commercial
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Thread: Awesome Honda Commercial

  1. #1
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    Talking Awesome Honda Commercial

    My dad sent me this the other day:

    New Honda commercial in the UK.
    Be sure to read first to get background then click the link.

    Very important that you understand: There are no computer
    graphics or digital tricks in the film. Everything you see really
    happened in real time exactly as you see it.


    The film took 606 takes. On the first 605 takes,
    something, usually very minor, didn't work. They would then have to set the
    whole thing up again. The crew spent weeks shooting night and
    day. By the time it was over, they were ready to change
    professions.


    The film cost six million dollars and took three months to complete including a full
    engineering the sequence. In addition, it's two minutes long so every time
    Honda airs the film on British television, they're shelling out enough dough
    to keep any one of us in clover for a lifetime.

    However, it is fast becoming the most downloaded advertisement in
    Internet history. Honda executives figure the ad will soon pay for itself simply
    in "free" viewings (Honda isn't paying a dime to have you watch
    this commercial!).

    When the ad was pitched to senior executives, they signed off on
    it immediately without any hesitation -- including the costs.

    There are six and only six hand-made Accords in the world. To
    the of horror of Honda engineers, the filmmakers disassembled two of
    them to make the film.
    Everything you see in the film (aside from the walls,
    floor, ramp, and complete Honda Accord) are parts from those two
    cars.

    The voiceover is Garrison Keillor.

    When the ad was shown to Honda executives, they liked it
    and commented on how amazing computer graphics have gotten. They fell
    off their chairs when they found out it was for real.

    Oh. And about those funky windshield wipers. On the new Accords, the
    windshield wipers have water sensors and are designed to start doing
    their thing automatically as soon as they become wet. It looks a bit
    weird in the commercial.
    As amazing as this is, it's actually based on an earlier film from the
    seventies called "How Things Move" by two Swiss self-destructing
    artifacts artists (say that ten times fast). In that film, a similar
    set-up with household objects goes on for thirty minutes with air jets
    and fire and chemical reactions.



    Here we go...

    http://home.attbi.com/~bernhard36/honda-ad.html




    I'm not sure about the source on the text above. That's exactly how I recieved it in my email.
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  2. #2
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    That is the most amazing commercial I have ever seen. One thing looked really wierd to me though, when the wheels bump into eachother on the ramp, it looks like they stop, then accelerate up the ramp. Any way, thanks for making my day.
    \"Is this heaven? No, this is Iowa.\"
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  3. #3
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    heh nice commersial
    still the only thing it needs is some music man
    to chill thigs up a bit
    dont u think so?

  4. #4
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    Originally posted here by theuser
    One thing looked really wierd to me though, when the wheels bump into eachother on the ramp, it looks like they stop, then accelerate up the ramp.
    Yeah, from what I can tell, it looks like the tires are weighted at the top and on the inside. They are then balanced so they don't go anywhere until they're bumped. Once they are bumped a little bit, gravity pulls the weight (heavier than the tire) downwards, thus rolling the tire up the ramp.
    That's Officer 11001001 to you...
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    "Relax, Bender; It was just a dream. There's no such thing as two." ~ Fry
    sometimes my computer goes down on me

  5. #5
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    Yeah I was wondering about that, because after the second one hits the third one it just sits there... when I first saw it I kind of ddn't understand how the tire could stop while rolling up hill, plus that was after I just let the fact go that it looks like the tires don't care about how gravity should pull them back down the ramp. LOL, thanks for clearing that up!

    Great show...
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