looks to me that you've gotten more stuff than you had before..

remember to close your browser when doing the fix.

that Sifxinst.exe one is probably the trojan horse Trojan.Download.Chekin

There have been reports that the file, Sifxinst.exe, is a file that the Trojan uses, and that this file, when run, creates the file, Owmngr.exe.
get rid of this

the AutoUpdate.exe one is another nasty..

how the hell are you getting more ? do you have a decent trojan scanner ?

I haven't bothered to look at the rest of your entries but like it was suggested, I'd get rid of that ICQ one..
O4 - HKCU\..\Run: [IcqBeta] C:\WINDOWS\SYSTEM\HAIZAZ7I.exe

and I would also get rid of that army one..
O4 - HKLM\..\Run: [army link] C:\PROGRA~1\THIRDI~1\SixthDupeNoun.exe

perhaps they're the reason for the other new ones..

edit : don't forget to delete the files from your drive for those as well.. (and the directories for the ones that have their own directory)