Design Scannable Newsletters
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Thread: Design Scannable Newsletters

  1. #1
    Developer Extraordinar
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    Design Scannable Newsletters

    I seen an interesting Moment for Tips on Unerror.net that was submitted by someone.

    Design Scannable Newsletters
    Topic: Marketing Tips
    According to recent study by usability expert, Jakob Nielsen, about 50 percent of readers skimmed or partly read the newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened.
    Those are pretty funny numbers. If only 23% of users are fully reading the newsletters, then alot of people are missing inportant information about your web site or products. You would need to get the needed information to pop out at the people. If 50% are skimming through, the needed information should pop out, or the newsletter should keep the reader interested, so they will ready and not skim.

    Just some thoughts. Been awhile since I've posted.

    Peace
    MB
    Come to UnError.com

  2. #2
    AO French Antique News Whore
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    I'm part of those 50%
    -Simon \"SDK\"

  3. #3
    Developer Extraordinar
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    I'm part of the 27% for the most part. Sometimes I'm part of 50%. Heh.
    Come to UnError.com

  4. #4
    Macht Nicht Aus moxnix's Avatar
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    Newspapers write their articals by way of a formula that gives you the basic (most important information) in the first couple of lines, and then goes into depth in the rest of the artical. In other words, it is set up to be scanned, and actually read only by a few.
    The headers (first couple of lines) are set up to attract people to read the rest of the artical. News letters and such probably should do the same.
    \"Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well preserved body, but rather to skid in sideways, Champagne in one hand - strawberries in the other, body thoroughly used up, totally worn out and screaming WOO HOO - What a Ride!\"
    Author Unknown

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