The "list rental opportunities" probably means spam as well. From a Catalog Conference site:

Annual Catalog Conference 2005 : Belcaro Group/Shop At Home

Booth 1012

Belcaro Group/Shop At Home

7100 E. Belleview Ave. Ste. 208 , Greenwood Village, CO 80111 United States

Phone: 303-843-0302 Fax: 303-843-0377

Contact Name: Joanna Culbertson

E-Mail Address:

Phone Number: 303-843-0302

Fax Number: 303-843-0377

For over 18 years, The Belcaro Group has provided effective customer acquisition programs to catalog companies and online merchants. Widely known for our ShopAtHome catalog lead generation program and list rental opportunities, we also operate two websites - and Our programs provide risk-free low cost multi-channel customer acquisition for companies of all sizes.