In effect, they've assumed the identity of a legitimate business with a very professional-looking site. Contact and company details were lifted from Laptop Bits Ltd and even the domain was registered in the name of a director at the company. The site was so complete and professional-looking it would be very hard to spot that it is bogus.
"Whoever is behind this faked a complete company web site and assumed their identity," said Andrew Goodwill, MD of online security experts Early Warning UK Ltd. "This is taking phishing to an all new level."