http://news.zdnet.com/2100-1009_22-5...=zdfd.newsfeed

This latest phishing issue for eBay differs in that it uses a legitimate URL to hook victims and send them to a malicious site.
"We've done a lot in the eBay community to try and educate people how to identify a phishing e-mail or site, but it's becoming increasingly harder to do so just by eyeballing something,"