Google's mysterious Google Base service went live late on Tuesday, allowing people to post any kind of information they want for free and to provide labels to describe it so others can easily find it.
The new beta service allows people to post "all types of online and offline information and images" that will be searchable on Google Base and, depending on their relevance, may be searchable on Google Search, Froogle and Google Local, the company said.
"If you have information you want to share with others, but aren't sure how to go about gaining an audience, Google Base is for you," said the frequently asked questions section of the new service.
Google has no immediate plans to serve ads on Google Base, a company spokesman said. Examples given of items people might want to post include party and event planning services, recipes, a used car listing and genome of the 1918 influenza pandemic.
"Students need as much information as possible when they are searching for the right college or university. Google Base helps us reach students and parents and deliver more of the information they need when making important college decisions," said Hal Higginbotham, president of CollegeBoard.com, as quoted on the Google Blog.