not exactly the right forum...but...somebody has to post here, according to the page, no one's posted for 30 days...and this is close enough


What Makes Content Actionable?

We have written about the idea of content that is critical to business process before, such as the content that is intimately tied to eCommerce (see here and here). Forrester Research, as well as Gilbane colleagues Mary Laplante and Bill Zoellick like the term "transactional content," and Bill and Mary have offered the following helpful definition in the past:Transactional content can be defined as shared information that drives business-to-business processes. It is the content that flows through the commerce chain, initiating and automating processes such as procurement, order management, supply chain planning, and product support. Transactional content is - Read More

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