Those are just tags generated by the rep system. Admins can change em in the control panel. Those are just the default ones that go with each rep ranking.
Where do the messages come from? Surely nobody actually wrote "westin is a splendid one to behold" etc?
HEY!!! HEY!!! I AM a splendid one to behold... and I would like to think that everyone on the board pitched in, and came up with that wonderful compliment
\"Those of us that had been up all night were in no mood for coffee and donuts, we wanted strong drink.\"