From a machine translation of a German website, this appears at the end of an interview with a rep from psu manufacturer Tagan:

Planet 3DNow!:

The Easycon XL V2 series comes in a complex leather box with drawers. Is this a really useful packing and costs these the buyer not too much?

Joey Huang:

The slogan following “power for Men and box for Ladies” actually each customer with this new idea is content. We received up to now extremely positive feedbacks from our customers.