So, for example, if you use Google and pull up 10 sites per page and look at 5 pages, you will visit 50 sites, most of which you are probably not interested in. This will use your bandwidth and your IP address. Responding to the visit uses the websites' bandwidth and increments their visit counter.
This technology is so cool! Now all they need is to make is recursive

I guess they'll have to file it under "it seemed like a good idea at the time"