PHORM & Targetted Ads
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Thread: PHORM & Targetted Ads

  1. #1
    Senior Member nihil's Avatar
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    Jul 2003
    United Kingdom: Bridlington

    PHORM & Targetted Ads

    The UK company PHORM, have had a couple of major setbacks as two major ISPs have decided not to deal with them.

    It hasn't been a particularly good few weeks for Phorm, the snoopvertising (adversnooping?) agency that began life as a spyware company dedicated to rootkits. British Telecom this week confirmed they wouldn't be proceeding with Phorm's Webwise platform, and now major UK telecom player Carphone Warehouse says they'll be terminating their relationship with Phorm as well. Phorm, which partners with ISPs to sniff your time spent on various sites to send you more "tailored" adverts, has global expansion ambitions that may not succeed if they can't find a source of actual revenue. Another major UK ISP, Virgin Media, tells the Wall Street Journal they haven't made up their mind on whether they'll use Phorm's services.

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    Jan 2008

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