July 19th, 2009, 11:36 AM
PHORM & Targetted Ads
The UK company PHORM, have had a couple of major setbacks as two major ISPs have decided not to deal with them.
It hasn't been a particularly good few weeks for Phorm, the snoopvertising (adversnooping?) agency that began life as a spyware company dedicated to rootkits. British Telecom this week confirmed they wouldn't be proceeding with Phorm's Webwise platform
, and now major UK telecom player Carphone Warehouse says they'll be terminating their relationship with Phorm
as well. Phorm, which partners with ISPs to sniff your time spent on various sites to send you more "tailored" adverts, has global expansion ambitions that may not succeed if they can't find a source of actual revenue
. Another major UK ISP, Virgin Media, tells the Wall Street Journal
they haven't made up their mind on whether they'll use Phorm's services.
July 19th, 2009, 06:16 PM
By NukEvil2 in forum Web Security
Last Post: April 15th, 2008, 09:37 AM