January 27th, 2010, 11:32 PM
CISSP, CISM, CISA, SSCP
*Thank you GOD*
Greater the Difficulty, SWEETER the Victory.
Believe in yourself.
January 28th, 2010, 08:48 AM
Hmmmm..............."to spam or not to spam, that is the question................"
I guess it is a matter of personal opinion as to the dividing line between spam and legitimate advertising? Personally I see no difference between an e-mail and something stuffed through my letter box.
You certainly need to be very wary of what you put in the e-mail header, and avoid anything that sounds in the least bit "commercial"
I would go for "Welcome as a new resident of xyzville" or whatever
I would also can the idea of a coupon attachment...............give them a code to quote in the body of the e-mail ................. hell you just want to get them in the store right? That gets round the no printer/ run out of ink issue?
January 28th, 2010, 03:08 PM
Yeah....We decided against the coupon! No attachments or embeding in the email, just a short paragraph welcoming them to our town and a couple lines about our store/sale.
We have done alot of "private letter sales" through snail mail. There are always a few people who mail us back and ask us to remove them from our list (although we always hired a local printing company to print and mail so the address list was never from us).
All good points posted here. I have my fingers crossed for a sucessful sale but only time will tell.
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