Animation as a technology is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. Itís a technology-based world thatís evolving really quickly. In this varied world, 2D and 3D technology are changing the meaning of visualization and virtual entertainment completely. I mean who doesnít get tempted seeing a TV show or a modern game thatís abundant with the rich and high quality of animation.
Animated Explainer videos on the Rise
Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them nowhere. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition. 2D animation studios are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your video is a reflection of your brand and a great way to make the right impression on the potential customers, compromise on quality is like a half-baked cake. So, how do you finalize which studio you want to work with? Before, taking that final call. itís important you do a research on the options you have. Evaluate previous videos made by the studio, is their work visually ace? Do their videos tell a great story? How is the music selection in the videos? Keep a few factors in mind when youíre comparing different animation studio:
Good story
An explainer video is made to build a bond between a brand and the viewer, and a good storyline acts a medium to achieve this. Humor also plays a vital role, although in cases formality is needed. Pay attention to all these details as you watch a companyís video, youíll know the story is good if the underlying message comes across properly.
Howís the Animation?
Itís all about the video! One thatís full of perplexing graphics is of no use. Same goes with the overall design; the sketches should be original and pleasing. And if your video is being made in motion graphics then drawings need to be modern and attractive. The video as a marketing tool is a part of the entire marketing campaign, always look out for the studioís logo, brand or website.
Next, comes in Voiceover
Done by a professional speaker with a proper command of tone and genre, based on the requirement in the video. Customer service and communication Many studios produce good quality videos at affordable prices, but they donít pay attention to customer service. Before working together, it becomes important to establish an open dialogue and get good customer service that helps in producing a good video. Active participation of the client at every stage of production brings out the best result in the end. Well, thatís not all. Incorporating an animated explainer video into a businessí marketing strategy can be a drawn-out task but a studio does all the heavy-lifting for you. All you need to do is stay with us for our next article where we talk about some more points to keep in mind when youíre in search of a studio to make a 2D animation video for you!