Ive seen white hat techniques being used and it take a little while to rank and get traffic and clients , however black hats storm up the rankings in a week , after maybe 3 weeks they disappear ( i assume google penalised them ) . Then suddenly another black-hat site will be made , its like they have them on standby , thus giving me only short periods of exposure to top ranks and clients.

I dont know anymore , is it worth it to do things right whats your take on this?