Facebook goes after YouTubers and budding filmmakers with new 'Creators' app
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Thread: Facebook goes after YouTubers and budding filmmakers with new 'Creators' app

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    Facebook goes after YouTubers and budding filmmakers with new 'Creators' app



    Facebook is taking another step to build a more attractive home for digital video creators - and to take on internet-video heavyweight YouTube - with the rollout of an app designed for people whose full-time job is creating internet content.

    The social giant also has launched a new section of its website, Facebook Creators to provide support, tips, tutorials and profiles of creators

    Actually, the Facebook Creators app is a revamped and expanded version of Facebook Mentions -- the dedicated app for celebrities and other public figures it first launched in 2014.

    The Mentions app also was the first place Facebook introduced the ability to broadcast live-streaming video. A Facebook rep called the Creators app "an evolution" of Mentions, adding that the company has added several new features after learning a lot about the best ways to share content and what tools creators need to be successful.



    Once again, Facebook trails YouTube in this area. The Google-owned video platform introduced the YouTube Studio app in 2014, designed to manage channels on the go.

    The app lets creators check stats, respond to comments, upload custom video thumbnail images, schedule videos, and get notifications. And, while Facebook has revenue-sharing agreements with some content partners and creators, it's far from the ecosystem that YouTube has created - even with its faults - that enables video creators to make money.

    Facebook previously announced plans to intro the app at VidCon in June. The company calls the Facebook Creator app a "one-stop-shop" for creating original videos, broadcasting live with exclusive features, connecting with fans, and accessing metrics.

    "We've gathered feedback from creators as we've built these resources, and will continue to take cues from the community as we try to make the Facebook experience fun and easy for creators -- so they can do what they do best," Facebook VP of product Fidji Simo wrote in a post.

    The Facebook Creator app is available starting Thursday worldwide for Apple iOS, with an Android version coming in a few months.

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    Last edited by Shay; November 20th, 2017 at 11:51 AM.

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