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Thread: Digital Marketing vs. Traditional Marketing

  1. #1
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    Digital Marketing vs. Traditional Marketing

    In layman’s terms, Digital Marketing is marketing done on digital platforms like websites, mobile applications, display advertising, and other digital platforms. Digital marketing is closely associated with digital sales, online / internet advertising, SMO (Social Media Optimisation), SEM (Search Engine Marketing), SEO (Search Engine Optimisation) etc.

    Digital marketing is both similar to and different than, traditional marketing. The similarity between the two is highlighted when organizations attempt to build mutually beneficial relationships with clients, customers and the wider public domain. The only difference is the method or channel of accomplishing the above tasks.

    Traditional marketing uses conventional methods of marketing like newspaper ads, flyers, tele-calling or face-to-face meeting. All of the above require some sort of action being performed like buying the newspaper, picking up fliers, calling or meeting people.

    Traditional methods of marketing have been used for many years and have a high success rate, but they necessitate an expensive, sometimes cumbersome, approach. Comparatively, digital marketing is efficient, cost-effective and convenient, because almost everyone in the world owns some form of the digital device, either smartphones, mobiles or tablets, laptops etc.

    Reaching out to target audiences have never been more opportune or effortless. Digital marketing content can be posted on the go. You can easily post things on Twitter, Instagram, LinkedIn or Facebook, without much hassle.

    Digital marketing doesn’t have many negative points. Although, some supporters, of traditional forms of marketing, may make the argument that digital marketing further digitizes an already increasingly digital world. Some have accused digital marketing efforts to have mechanized the process of marketing and diminished personal connect with the consumers.

    Regardless, digital marketing has been proven to be more beneficial in current times, as opposed to conventional marketing campaigns. For one, it is easier to track, measure and record digital marketing campaigns and they produce instant real-time results. Traditional marketing, on the other hand, is time-consuming, both in terms of conceptualizing and execution.


    Every traditional medium of communication has transitioned to a digital format, for e.g., e-magazines, and newspapers, ebooks etc., for the ease of modern-day e-readers. You can even watch TV on your smartphones. Television has been greatly altered to fit your smartphone or tablet screens. Services like Netflix and Amazon Prime have started to cater to ‘smartphone audiences’.

    Traditional marketing still exists, but its role has greatly declined these last few years. Businesses these days, have to leverage the sheer magnitude of digital marketing if they are to compete in the modern day digital sphere.

    It is particularly profitable for business owners to invest in digital marketing initiatives because the ROI (Return On Investment) is greater. They spend less and gain more. It could spell financial ruin for business owners, if they solely depended on traditional marketing, due to it being costlier.

    It will bode well for organizations to strike a balance between their expenditure on both digital and traditional forms of marketing. Both have their own merits and demerits. A well-formulated marketing plan will have utilized positive attributes from both formats, which will result in a more effective marketing campaign.

  2. #2
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    I think digital marketing is batter than traditional marketing because you can spread your business worldwide on social platforms. Traditional marketing is limited that consume much time and money but digital marketing is modern mode of marketing that save our money, time and resulted oriented.

  3. #3
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    Truth

    Quote Originally Posted by gabdanial View Post
    I think digital marketing is batter than traditional marketing because you can spread your business worldwide on social platforms. Traditional marketing is limited that consume much time and money but digital marketing is modern mode of marketing that save our money, time and resulted oriented.
    Yes, I agree with this completely. With traditional marketing it is much more difficult to transcend international markets, something that can be achieved with digital marketing almost instantaneously.

  4. #4
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    Hi,

    Hello Friends,

    I am the new member,

    This is the very informative information about digital marketing & Traditional marketing.

  5. #5
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    Digital marketing Is Better Than traditional Marketing.. Here You Spread Your Business To Online And More People Know More About Your Business.

  6. #6
    Junior Member mindmasters's Avatar
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    Digital marketing is hands down the most effective.

  7. #7
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    The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads. Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find.

  8. #8
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    The holistic representation of a brand online and the optimisation of its presence to achieve goals, digital marketing has by no means replaced the traditional marketing mix or made traditional channels redundant.

    We know this because ads still flood our screens and reading material everyday. However digital marketing has changed and expanded the landscape within which these ads reach us.

  9. #9
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    In the current scenario, digital marketing is best way to promote your business. Our all customers are online nowadays so, to reach out them we have to do digital marketing. In below link you will know about digital marketing ideas.

  10. #10
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    The dynamics of business has changed much in the past few years. With the increasing competition, strong online presence and brand reputation is mandatory for every business organizations to be very successful. Businesses are dependent on search engines like Google and other online medium to bring more visitors to their website which in turn would help them increase sales. For a business to be successful, SEO or digital marketing has to be done.

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