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September 28th, 2006, 10:30 PM
#7
I just read it yesterday in the bookstore actually (Yes, they let you do that at Chapters, it's saved me thousands probably).
It goes into a lot more detail than just formulating good search queries. It covers SEO, Google Analytics, Google Maps, Sitemaps, the Google API, PageRank, and AdWords, to name just a few. I would have bought it actually, but I went to the bookstore sans le cash so I wouldn't be able to buy anything on impulse.
It was a great read, I read it because I'm working on a project which uses the Maps API to generate maps displaying job locations and whatnot. It helped a fair bit, although it was based on the previous version of the maps API and not the most recently released one (i.e. they claim Google has no geocoding service - which was introduced with the latest API)
I'd highly recommen it to just about anybody. As a webmaster, it will help you not just with Google, but all search engines. As a developer, it has a lot of detail on the API and several ways you can use Google you never thought of yet. And otherwise, the search techniques it teaches are pretty amazing.
Government is like fire - a handy servant, but a dangerous master - George Washington
Government is not reason, it is not eloquence - it is force. - George Washington.
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