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Not long ago, I heard about a company in the UK that was actually inserting advertising broadcasts (half-hour commercials and such) into the machines of those who subscribe to TiVo and other such services, whether requested or not...(NOT seems more likely )
Welcome to the world of Adware, TiVo...
Yeah, TiVo does that already, but supposively won't erase or not record anything you've previously asked it to record. Figured all that valuable marketing/demographic info had to go towards something.