Quote:
In general, Web search personalization works to tailor search results to a specific individual's interests and needs, which allows Google and other search providers to deliver the targeted advertising they rely on for revenues.
It seems like this will make google a lot better than it already is. Way to go google.
Quote:
Thus far, Google claims that it has signed 150,000 monthly advertisers in part because of its reputation for delivering attractive return on investment. The search engine company also lets advertisers bid for placement atop or next to search results that are related to keywords.
Hmmm... That's kind of interesting. You don't really get the best-matched site of the keyword you typed but the site that paid the most money.