Quote:
Chairman Bill Gates, Chief Executive Steve Ballmer and a handful of other executives sat down in February to answer a question asked countless times before in the world's largest software maker's 28-year history. Should Microsoft build or buy?
What they decided was to build technology that would eventually surpass Google Inc.'s ability to sift through the Web and return results relevant enough to make it the top Internet search destination.
Quote:
Jupiter Research analyst Joe Wilcox, however, said that with its large concentration of software talent and nearly $50 billion in cash, Microsoft could out-invest any competitor for years.
The company is "very, very serious about search," he said.
At the core of Microsoft's decision is a belief that search technology is still in its infancy. "Search engines are doing a good job but not a perfect job," said Koenigsbauer, adding most search results today "don't deliver the results people are looking for."
Source CNN(