Demand for Indepedent Security Consultants?

Putting together a business plan that would create a consultantcy that specializes in computer security for small businesses.

I figure having a niche like this would be better than trying to be an "we can do everything" company.

I have a background in being a sales engineer for 3 different software companies, but no certifications (just a college degree in business).

My question is first, is having a security company a viable concept and secondly, what certifications/experience would be the best to get (and from where?)

Thanks for any help.

jeffj

as im working currently as an independent consultant, i can tell you that (here) guys take a look at your resume (curriculum vitae) first to see your experience and after take a look on your trainning /certification.

These Certs will be appreciated:

CISSP
Cisco Certifications
MS Certs
*Nix Certs
Programming knowledge
....