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Everyone seems to have their favorite AV program- Trend, McAfee, AVG, Sophos, Symantec, etc. I am curious, what features or components do you feel are necessary to make it a good AV product? Or, why do you prefer one product over another?
Aside from aesthetics and support and such, getting down to the nitty gritty- what does the program need to do on a technical level in order to effectively protect against malware- specifically on a Windows platform?
One thing to keep in mind is the difference between a corporate/enterprise AV and a home user AV. I wouldn't use AVG on a corporate side although I wouldn't be adverse to using Sybari (because of it's multiple AV engine usage). For a personal side, I'd use AVG because of that four letter word.