Criteria of assessing a domain name

Criteria of assessing a domain name

Hi.
I would like to gather the criteria used when choosing a domain name.
Would you mind listing as many criteria as possible, so I can base on these criteria t assess my domain names?
If possible, you may wish to discuss what criteria should I place higher value on, what lower.

Situation:
- choose a quality domain name for non-proft making website
- the name should describe the main aim/gist/content website, but NOT identity the organization/groups etc. which own the website
- For any others, simply assume anything to your liking to faclitate your answer (if required)

Criteria I collected so far:
- search engine friendlienss
- contain good keywords (but what are regarded as good?)
- hyphenated
- traffic attraction
- type-in (a name which will attract type-in traffic, eg www.hardware.com)
- possibility on user search for these (combination of) names

Anything else?
Thanks!

Here's a good 4 pages link:

http://dotsurf.net/domain-tips-tricks.htm


Cheers,
B.B

Thanks, Broomiebar
I enjoy reaidng it :P

Is there any more?
It doesn't talk much about how to pick a domain name specifically?

PS: I have tried to serach on the Internet. Most of the advice are very general, or just common sense (eg the domain name has to be available)

http://www.igoldrush.com/sell1.htm gives you a general idea...try searching for some of the free domain name appraisal services on the web. It will give you a good idea of how domains are weighed based on a variety of factors like the ones you posted. Here is one of the free ones:

http://www.swiftappraisal.com/

You can see the model they base their appraisal on as well:
http://www.swiftappraisal.com/model.php

Thank you :D