Oh goody....pop up ads on our cell phones, that's just what we all need.
The entire article can be found here: http://************.com/p/articles/m...8/ai_n14908542Quote:
Commuters with discoverable Bluetooth handsets passing within 100 meters of the billboards were sent a message asking if they'd like to receive the Coldplay content, which included video interviews, music clips and still images.
