It hasn't been a particularly good few weeks for Phorm, the snoopvertising (adversnooping?) agency that began life as a spyware company dedicated to rootkits. British Telecom this week confirmed they
wouldn't be proceeding with Phorm's Webwise platform, and now major UK telecom player Carphone Warehouse says
they'll be terminating their relationship with Phorm as well. Phorm, which partners with ISPs to sniff your time spent on various sites to send you more "tailored" adverts, has global expansion ambitions that may not succeed if they can't find a source of
actual revenue. Another major UK ISP, Virgin Media, tells the
Wall Street Journal they haven't made up their mind on whether they'll use Phorm's services.
