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I suspect (quite strongly) that the manufacturers figure no one will read the EULA. So they figure they can get away with whatever they want....the consumers, would rather read about how this software will improve their life, make them slimmer, make them famous, make them rich, etc. than figure out if the manufacturer is screwing them or not.
I am pretty sure (I will have to look for references to back me up on this) that the EULA has been challenged a few times based on this. I seem to recall a couple vendors being admonished for including crap in the EULA knowing that nobody reads it. It may depend on the judge you get, but I think that if there is an assumption by both the vendor and the consumer that nobody reads the EULA in the first place they fail to hold any weight in court. Any lawyers or judges on this list that can support or deny this? :D