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news analysis Google's decision to begin testing an advertising-supported Web-based free e-mail service this week was so far out of character for the search engine giant that many people at first believed that the announcement was an April Fool's Day hoax.
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But Gmail carries substantial risks, analysts said, most notably closer scrutiny from privacy advocates uncomfortable with the company's plan to scan the content of e-mail messages in order to serve up targeted ads--a feature that some critics said clashed with the company's long-held business mantra: "Do no evil."