Our society is built around the government always instilling fear in its subjects. It is central to any successfull economy that a large consumption is secured, and what better way to do that but by making people believe they need some things in order to get by?
"They won't **** you if you got pimples"
And on that you boost up cosmetics. And like that you make people by home security systems, more food, a more expensive car and so on, so forth. Whatever you are afraid of, the easiest way to put it out of your mind is by buying something. No hidden philosophies and no heroes. No real threat maybe...
My advice: get into something that is built around fear. You have a chance of getting rich :)
