Download Caps... How long can ISPs Maintain them.
Hey Hey,
I find this subject to be rather interesting, and it was the Comcast thread that made me want to bring it up.
When broadband internet was first introduced... there was no cap... no limit on what you could download. I can remember that one month, my online traffic usage was well over 200GB, but this was probably 4 or 5 years ago. Then came the day of the download cap. With my current service, I have 60GB... I don't exceed that... in fact I seldom utilize the max but I'm seldom online at home these days... I'd rather be doing other things. A lot of people switched providers here when the first cap was introduced, however once the only competition introduced a cap there was nothing that could be done. These caps are a nuisance but currently unless you are violating your ToS or downloading illegal content, you seldom have issues with these caps... 60GB is more than the average user will go through surfing, reading email, etc...
The problem is how rapidly the online landscape is changing. iTunes and the iPod really started this... prior to that we had torrents and file sharing, but the majority of music and videos exchanged were illegal and thus the user had no right to complain about their ability to download them being capped. With iTunes first introducing music and now video, we're seeing the landscape change... now there are legit reasons to require large amounts of data transfer. With iTunes and Netflix competing for line video rentals, which can include HD content... the landscape is changing further.
We also have streaming music providers that are becoming more popular... I'm a Yahoo! Music Unlimited subscriber (which is being migrated to a competing service from Rhapsody)... and I stream quite a bit of music. I've got on demand access to a couple of million songs and I quite frequently check out new albums and old favourites.
How long can ISPs continue to maintain these transfer limits? Will they have to move to a new model and upgrade existing infrastructure so that they can remove these limits? Or will we see these content providers (iTunes, NetFlix, Rhapsody) partner with the ISPs? Will we see a Verizon/iTunes partnership competing with a Comcast/Netflix partnership where not only will you chose your ISP based on their service, but also on the services associated with them.
Thoughts?