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While it is not an offence to buy pirated DVDs, the production, distribution and sale of pirated DVDs is a criminal offence and those found guilty can be punished by a maximum 10 years imprisonment and/or an unlimited fine in the Crown Court, and a maximum of £5,000 and/or six months imprisonment in the magistrates court.
Overseas purchases are only relevant if the product does not have a rating by the Board of Film Censors. It is not legal to sell such material in the UK, but you can import it. The transaction has to take place outside the UK.