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Sony is the only Microsoft Windows licensee - in other words, the only Microsoft customer - who's felt brave enough to complain about the service, that the food was cold and that the menu keeps getting more expensive each time they come back
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Well as we point out above, Sony competes at both ends of the pipe in the movie and music business, generating content and controlling the playback devices.
Microsoft currently doesn't have a significant interest in the content (it's got Slate and the MSNBC jv, but no studios or labels), and until recently didn't really care for doing anything more ambitious than try to replicate the good old DOS franchise all over again, because it knows it worked the first time. So it's been fighting using proxies.
