A British marketing firm is offering 500 pounds (800 dollars) to each of 5 individuals willing to legally change their name to Turok for one year to promote the latest video game release in that series. They claim that the individual would actually have to "become Turok" for a year, revealing that this is not a simple moniker modification, but a virtual transformation for each individual. The irony in this is that the mere suggestion of this ploy isn't what galls me, but the fact that there will be people out there willing to partake in this circus for a year for a paltry $800 is which makes this so utterly repugnant to me. Have we lost so much self respect as a race that anyone can buy our very identity for the price of an E-machine? Does anyone else find this whole idea revolting, or is it just me?

http://www.mynameisturok.co.uk