Google Buys Web Search Company Kaltix Corp.

Web search company Google Inc. on Tuesday said it bought Kaltix Corp., a start-up that builds the personalized and context-sensitive search tools the industry sees as part of its next wave of product offerings.

http://www.reuters.com/newsArticle.j...toryID=3534113

Google to power Terra Lycos U.S. ads

Spain's Terra Lycos signed a pact with Google to use the search engine provider's context-oriented advertising tools across several of its U.S. Web sites.

http://news.com.com/2100-1024_3-5084...l?tag=nefd_top