lakay , that's how things are sold...if it isn't new or improved, or doesn't feature the latest bells and whistles, nobody would want it..throwing in some technical jargon just makes it sound better...

Think about it...if I wanted to promote my new antivirus program, I would say something like, "featuring Superior Heuristic Integrated Technology." A non-savy person would think it was top of the line. You and I would just know that as S.H.I.T. (I hope that wasn't too obtuse )