http://news.zdnet.com/2100-1009_22-5585744.html

It mimics the earlier virus, which used the phrase "I love you" in subject lines to entice recipients into opening the destructive e-mail and attachment (which was typically titled "love-letter-for-you"). The original bug wrought havoc on networks around the world, but Sophos doesn't think Assiral will be as destructive.
Symantec's write up

http://www.symantec.com/avcenter/[email protected]

The girl in the picture is in for lot's of free advertising.