Wish I had been this guy. PC Pitstop in order to make a point that it "pays' to read the End User License Agreement they gave a $1,000 dollar prize to the first person who wrote in to a email address within the agreement. After four months and 3,000 downloads later someone finally read and claimed the prize.
To prove that point, PC Pitstop included a clause in one of its own EULAs that promised anyone who read it, a "consideration" including money if they sent a note to an email address listed in the EULA. After four months and more than 3,000 downloads, one person finally wrote in. That person, by the way, got a check for $1,000 proving, at least for one person, that it really does pay to read EULAs.
Heres the article --> PC Pitstop