This personal data theft is estimated to have a potential revenue of £2.8 billion (GBP)

Story here:

http://www.sundayherald.com/news/her...432225.0.0.php

AN INTERNATIONAL criminal gang has pulled off one of the most audacious cyber-crimes ever and stolen the identities of an estimated eight million people in a hacking raid that could ultimately net more than £2.8billion in illegal funds.
It is a move that has been dubbed the greatest cyber-heist in world history. The attack scooped up the personal details of every single customer that has booked into one of Best Western's 1312 continental hotels since 2007.
With eight million people staying in the hotel group's 86,375 continental rooms every year, gaining access to the system is a major coup for the cyber-criminals responsible. Given that criminals now have access to all bookings from 2007-2008, and based on the FBI-sponsored Internet Crime Complaint Center's reports that the average victim of internet crime loses £356, they are sitting on a potential haul of at least £2.84bn.
Guests with concerns are advised to contact Best Western customer service at 0800 528-1238
Guess which customer service department I am glad I don't work for?