Well, it's tricky in that the transaction to view content on the internet involves bi-directional traffic across national boundaries...

But I'd rather liken it to a big monument on a border. If you built a big sign in America, and someone could read it in Australia... If there's a problem with the sign you go complain in America. Allowing the viewing-country juristiction would be absolutely rediculous, every company with an internet presence would have to adhere to the laws of every country in the world...