It's an advertising stunt.. You sell a few products on ebay starting at a low price which you know will end up a fair amount higher so you don't lose out that much and then everyone has seen your product so they consider it if they ever go to buy an mp3 player.. not to mention that it's not even for the iPod, it's for information on how to get an iPod for $55.. the final bid was $202, so after they get emailed the information they still have to pay $55 for the product and chances are that you'll only be able to get a few at most unless after you go to the webpage you find yourself at a marketing pyramid that you have to sign up for and after having spent $55 and much time finding people to join under you, you'll finally get the iPod.