Yea, but keeping your AV updated is like checking your oil and gassing up your car. My mom is completely dumb with cars and computers, but she knows to update her AV and windows, and she knows to gas up the car and to check the oil every 2-3 gassups...

If we make it more of a common sense type thing like checking your oil, then users should catch on properly, yea, we still need to go to the mechanic to get our carberator replaced (some of us anyways) just like users still need us to rid spyware or remove a virus...