Educating the end user, to me, is the only viable solution.

If all new computers would come with a booklet, or even an interactive CD, that would contain the basic security needed by the user.......it would be more effective than any other form. Also, if they were to produce this booklet in a cartoon style, almost everyone would at least glance through it and perhaps learn something.

Perhaps combining the booklet/interactive CD with TV comercials would be even more effective.

I really don't think that there is a 'one size fits all' approach to educating the public. I believe it would have to be approached as any good security system has to be........in a layered format.