Couple ads I'll tell you of in brief -

My competition:

I will clean your computer and guarantee it is worm, virus, and spyware free for $100.

My (new) ad that I placed just to piss him off (it runs right below his in both the local paper and the local Thrifty Nickel):

Learn how to clean your computer for free! Call (my fax number which is now set up to answer and play a taped message giving URL's for Adaware, and Spybot downloads, with my business number listed as 'in case' in case those fail.)

Ok, so I deal with a few morons - at least I cut this price gouger's huevos down to size...